Polly Kay Copywriting
& Content Writing

Hello, and thank you for visiting. I am a highly experienced professional copywriter and content writer based in the West Midlands, serving clients both within the UK and further afield.

After studying Marketing (BA Hons) at university, I spent three years working in-house for an award-winning digital marketing agency before establishing myself as a freelance copywriter and content writer in 2012.

Earlier in my career, I worked as an NUJ journalist serving local and national newspapers, magazines, and online news aggregation agencies.

My marketing background, commitment to excellence, and goal-oriented approach to every project mean that I simply produce premium quality content for all of my clients, time after time.

I don't think of copywriting as just a job — it is my calling. I find the psychology of marketing fascinating, and draw on my experience and insights to write relevant, targeted copy for every audience. 

As well as using my skills to create effective marketing materials, I also write a significant amount of content about marketing itself; what sells, what works, what doesn't work and why, and much more.

My most recent marketing advice articles are part of a series I am writing for Nominet and The UK Domain, which you can read in full here.

I specialise in both B2B and B2C copywriting and content writing for all applications. Here are some of my most popular services: 

• Copywriting, whether you are looking for a direct response copywriter or help with a brand campaign.
• Website content writing from one page to an entire site, with organic SEO built in.
• Blog writing from a one-off blog post to a long-term project.
• SEO writing, to improve the performance of your content in search results without boring your readers.
• Article writing to inform, entertain, or sell — or all three!
• Advertorials and sponsored posts/promotional articles for both print and online use.
• White paper and eBook writing.
• Product description writing including product category descriptions.
• Company profile and company mission statement writing.
• Branding, slogan, and catchphrase creation.
• Press release writing.
• Social media post writing and planning.
• Sales email and newsletter writing.

This list is not exhaustive — so if you are looking for something that isn't mentioned here or if you aren't quite sure what you need, just ask.