Choosing a company name and slogan or catchphrase is the first step to launching a successful business, and getting it right is possibly the most highly-loaded challenge you will ever have to face.
There are so many factors to take into account when it comes to naming your brand, choosing a domain name, and creating your slogan or catchphrase that most businesses today hire a branding consultant or marketing copywriter to provide help and insights.
Choosing a name that is unique, memorable, and says something about who you are and what you do is only the start. You also have to ensure that your name is not already in use by a competitor, does not translate as something rude or unwittingly hilarious in another language, and won’t truncate into something peculiar in common speech!
Next, you have to find and acquire a top-level domain name that matches your brand, and consider all of the potentially complementary, competing, and misspelled variants that you might need to buy as well, which can soon leave you frustrated and disheartened as this is rarely a quick or simple process.
You also have to research potential conflicts with other brands or businesses across the world, check for copyrights, and much more — and hope that your big idea is still standing at the end of it all!
When it comes to slogan and catchphrase creation, this can be one of the most exciting, creative, and rewarding sides of marketing and copywriting. But if your creative juices just aren’t flowing or words aren’t really your thing, the whole process is once again likely to become frustrating and irritating in short order.
If you need branding guidance, want help brainstorming a company name and domain name that is both appropriate and available, or if you don’t even know where to begin when it comes to branding and slogan creation, contact me now.
I read Marketing (B.A. Hons) at university, and have over a decade of experience within the digital marketing and copywriting niche. My portfolio of work encompasses big-name brands, small and medium-sized enterprises, and one-man start-ups alike.
I can work with you from start to finish to help you to create a brand name and secure a matching domain name that you will love. I can also write a selection of slogans or catchphrases for you to choose between, and fine-tune my endeavours until you are 100% happy that we’ve found the one.
Get in touch now and get an expert branding writer and marketing professional on your side.