How much does copywriting cost?

Copywriting price list

There is no simple answer to that!

If you were hoping to find a set menu of content writing and copywriting fees, I am afraid that would be virtually impossible to provide because every project is unique.


The factors that contribute to determining the price for any given job include the length of time it is likely to take me in total and the level of skill involved  — which in turn depends upon the purpose of the copy, the scope of the business or organisation it is for, the desired writing style, the target audience, and the level of research and detail required.

The length of the content is also a significant factor as well, but there is much more to offering a professional copywriting service than simply churning out a set number of words!


I am not the cheapest professional copywriter you will find, but my fees are competitive and may well be more affordable than you think. I charge a fair rate that reflects the skills and experience that I bring to the role, and ultimately, the quality of my work.

Good copywriting will pay for itself many times over — but bad copywriting will cost you a significant amount of money in lost revenue very quickly. As the old saying goes, "if you think hiring a professional is expensive, wait until you hire an amateur!"


Get it right first time — ask for a quote or make an enquiry now, without obligation. 


How I price my work

I generally charge on a per-task or per-project basis, which means that I charge a flat fee for the agreed job.

If you need help deciding on the goals for your content or in constructing your brief — or if you require direction and insights from a marketing perspective or aren't really sure what you need — hourly billing may be more appropriate, which is charged at a rate of £40 per hour.

I am also happy to work on a retainer basis with agencies and larger organisations that regularly require new content, that pre-schedule a calendar of set deliverables, or that often require content at short notice.

  

My per-task and per-project fees include up to two rounds of revisions after submission of the initial draft, providing that said revisions fall within the remit of the originally agreed brief. However, if you require amendments or additions that I could not reasonably have been expected to foresee – perhaps because you wish to add information or guidance that was not made available to me from the outset – this will attract a supplementary charge to reflect the additional work involved.


I will always confirm my fees for the complete project or relevant stage of the project before commencement, to make sure that we are both on the same page!

Special projects

  • Jobs undertaken under the remit of an NDA or confidentiality agreement attract an additional 10% charge.
  • I offer a remote copywriting service and am not available for ongoing in-house work, but I do understand that some projects may necessitate on-site meetings or collaborations with my client and their wider creative team. In these instances, I charge a flat fee of £40 per hour for my attendance and travelling time.
  • Travelling expenses are also required for on-site attendance, as are reasonable accommodation costs if one or more overnight stays are necessary. I am based in the West Midlands.
  • I schedule my work and deadlines carefully to ensure that I am always able to fulfil my commitments. I am not always able to accept work with a very short turnaround time, but if you are working to a tight deadline and I can accommodate an urgent project for you without compromising my work for other clients, this may attract an additional fee.

All of my fees are fully outlined and agreed with my client in advance — the price we agree upon for work within the remit of the brief is set in stone, and there will be no nasty surprises when you receive my invoice!

My payment terms and conditions

  • For new clients and one-off projects, I ask for 50% of the agreed fee to be paid prior to commencement of the work itself. The remaining balance is due upon completion.
  • Account facilities are available at my discretion to regular and repeat clients on strict 30-day terms.
  • Until full payment is received, ownership and copyright of my work remains with me.
  • I will take all necessary steps to assert my intellectual rights to ownership of the content if it is used without full payment made.
  • If for any reason you need to cancel the project after we have agreed commencement but before submission, 50% of the agreed fee (or the full deposit amount) will be charged. Cancellations after an initial draft has been submitted will be charged at the full fee.
  • If I do not receive a response from you within 14 days of submission of the work (or during the project if I need to contact you with any queries about the task) I will consider the project to be completed/abandoned, and invoice in full unless we have discussed and agreed any potential delays or breaks in communication beforehand.
  • In the event of late payment an additional fee may be charged, and any non-payments will be referred to a debt recovery agency, attracting additional costs.
  • If for any reason (such as ill health) I am unable to complete your project within the deadline, I will contact you promptly to advise you of this. You will be given the opportunity to cancel the project, and receive a refund of any deposit or payment already made for work not completed in full. This has never happened yet — but it is worth mentioning for your peace of mind just in case!
  • If you require the work to be carried out under the remit of a non-disclosure agreement or NDA, this attracts an additional fee of 10% of the cost of the project and any follow-on work covered under the same terms. This additional fee will be outlined within my quote for your project, so that you will always be clear on the final cost before we begin.