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Who do I work for?
I work directly with businesses and organisations, as well as a number of digital marketing agencies who wish to outsource copywriting to a responsive professional with in-house agency experience.
I am particularly in demand as a specialist millennial copywriter due to my first-person understanding of the niche, and extensive experience of creating copy that targets it effectively.
I have ongoing working relationships with both large, well-known brands, and small and medium-sized businesses within the UK and further afield.
I am also the designated marketing consultant for a very well regarded and long-standing British business: English Blinds.
I am just as comfortable working with startup sole traders who have never hired a copywriter before as I am with established businesses, so don't hesitate to get in touch if you think I may be able to help.
Like most professional marketing consultants and copywriters, there are certain niches in which I can claim both a strong personal interest and significant industry expertise.
I specialise in cosmetic surgery marketing, copywriting, and demographic targeting, as an experienced cosmetic surgery copywriter and marketing consultant for businesses in the surgical and medical aesthetics industries.
I provide cosmetic surgery copywriting and marketing services directly to surgeons/companies within the UK, and also to companies further afield looking to target UK clients.
I'm more than happy to share my knowledge and areas of professional insight within this niche to help you to decide if I am the right fit for your project, but please bear in mind that most of my work for cosmetic surgery-related businesses is undertaken under the remit of a non-disclosure agreement, and so I am unable to share the details of specific clients.
I also have extensive experience in pet copywriting and consulting to the UK pet care and veterinary industry, largely pertaining to companion animals such as cats and dogs.
I offer a consultancy service for businesses seeking to target British animal lovers or pet owners as a specific demographic, such as brands wishing to integrate animals into their marketing collateral.
Many of my clients have been with me for years, whether that be for ongoing projects or ad-hoc per-task jobs. You can view some of my clients and examples of my work for them within my portfolio. I also invite you to read some of my articles on marketing, consumer behaviour, and general guidance for SMEs on this page, in order to get an idea of my depth of understanding and areas of expertise.
If you would like to read some testimonials or speak with a few of my past clients directly to get their views on what it's like to work with me, just ask.
Many people looking to hire a copywriter for the first time find making the initial approach a little daunting, or are wary of coming across as naive and inexperienced. This is often particularly true for people who just want to get an idea of costs, or that only need help with a small or one-off task.
If you're not quite sure how hiring a freelance copywriter works, how to construct a brief, or what sort of budget you will need for your project, don't worry.
You will find me to be approachable, helpful, and not prone to speaking in marketing jargon. I'm happy to explain anything you don't understand or aren't sure about, and to give you the time and space to digest everything we've discussed before you make a final decision.
My freelance copywriting service pledge
When you hire me for your copywriting or content writing project, you can rest assured that I will work to your exact brief and produce 100% unique and original content that is written from scratch, just for you.
I invite you to run anything I write for you through the plagiarism detection tool of your choice before releasing payment.
I write SEO-friendly content as standard, and can optimise your website text to boost traffic and increase conversions.
I will also provide up to two revisions (if required) within the remit of your original brief to ensure that you are completely satisfied with the finished product.
I will not agree to commence a job until you are happy with what I offer and we both feel confident about proceeding, and have fixed a price and deadline for delivery of your content.
I don't agree to deadlines I cannot meet — I have never missed a deadline in my entire career, and I don't intend to start now!
Once payment has been made for your completed project, copyright hands over to you in full and in perpetuity.
The process
When you first contact me I will ask you for some basic information about what you need and when you need it.
This is to ensure that I can provide what you're looking for, and can complete the task within your deadline (or accommodate it within my schedule for long-term or ongoing projects).
Next, I will ask you for more details and let you know if I need any additional information. From there, we'll develop and agree on a brief for the project to outline exactly what you need, so that we are both clear on what I will do, and so that I can let you know how much it will cost.
An appropriate brief might be just a paragraph long, or several pages; it all depends on the project! If you require help determining your requirements or aren't sure what you need to tell me, I can work on this with you.
When we're ready to proceed, I will create your content and return it to you — generally as an editable Word document so that you can process or integrate the text into your website, brochure, or other format as required.
The majority of the time I simply get it right first time, but up to two rounds of revisions within the scope of the original brief are also included within my fee.
Requests for revisions made due to a change in circumstances or preferences on the client’s part may attract an additional fee.
This might occur if you change your mind about what you want me to do and ask me to take a different approach, or if you wish to add information or guidance that was not made available to me from the get-go.