Your website is the virtual storefront that sells your brand, products, or services to the world, either directly or indirectly. This means that getting your website content writing spot on is really important — and can make all of the difference between success and failure.
If you are looking for a website content writer, you are probably well aware that creating the written content for a website can be challenging, not least because getting things right is such a highly-loaded endeavour!
Whether you wish to ensure that the text on every page of your website is designed to show you in the best possible light and increase conversions, or if you are just having problems with key pages such as your landing page or “about us” page, you’ve come to the right place.
The home page or landing page writing is of course the most important part of your entire website, but knowing what to highlight on this page and how to do it doesn’t come naturally to everyone.
Similarly, adding an “about me” or "about us" page offers a great opportunity to make your company stand out from the competition and enhance client perception — but writing about yourself or your brand in a relevant, flattering, and informative manner can be a challenge, even for professionals at the top of their field.
Many business owners struggle with finding the right words to explain their mission, what they do, and why customers should choose them over the competition. This is where I can help.
I can write informative, relevant website content that sounds natural, reflects the tone and style of your brand, and is designed to appeal to your prospects — as well as integrating organic calls to action as appropriate.
Getting the SEO side of website content writing on point is also vital, and I write naturally SEO-friendly content, integrating the relevant keywords and using strong, impactful headers and sub-headers as appropriate too.
I can also write your page descriptions and meta-tags to further enhance SEO if required, within the appropriate character limits for search engine previews.
However, good SEO is just one aspect of constructing a well-performing website… Ensuring that your website reads fluently, tells customers what they want to know, and is perfectly constructed with excellent spelling and grammar is essential to establish the professional image of your brand, and impress your prospects.
If you offer a premium service or sell luxury goods (or anything else, for that matter) poorly written website content will soon alienate your potential customers, making them question the quality and value of your brand itself; something that you will of course be keen to avoid.
Even if you hire a website designer or SEO expert to ensure that your content ranks well and brings in traffic, not every web developer or SEO specialist is adept at writing fluently and accurately.
Once again, this reflects badly on your entire brand — SEO-friendly pages should read and flow naturally, so that your human readers don’t even realise that the content has been optimised.
I am more than happy to work with you directly to write full website content or individual pages, or liaise with your website designer or SEO consultant to write SEO website pages that don’t sacrifice quality for optimisation.
I can also structure the text to fit naturally into any template or predetermined website design you may be using for your content too.
Ready to get to work, or want to find out more?